How one can present a top-notch buyer expertise when dealing with gross sales objections – Josh Braun
Are you battling price-based objections out of your prospects? At this time on Inside Automotive, we be taught extra about how one can decrease client resistance from an skilled within the discipline. We’re happy to welcome Josh Braun, the Founding father of Josh Braun Gross sales Coaching and the host of the ‘Inside Promoting’ podcast, who shares what causes objections to occur within the first place and what auto retail professionals can do about it. Watch the whole phase here.
Whereas talking at an power convention in Norway yesterday, Tesla CEO Elon Musk made feedback concerning self-driving car know-how, the SpaceX Starship spacecraft, and the way forward for oil and fuel drilling. Musk advised the convention that he intends for Tesla self-driving car know-how to be prepared by the tip of the 12 months and hopes it will likely be extensively launched within the US and Europe, pending regulatory approval. Musk additionally shared his opinion with reporters that oil and fuel extraction is important at this level to maintain civilization. Nonetheless, we should additionally deal with growing sustainable sources of power, he added. Learn Extra
South Korean officers will meet with brokers from the US Commerce Consultant’s workplace and the US Treasury to precise “issues” concerning the Inflation Discount Act, which was signed by President Joe Biden on August 16. The legislation restricts who can obtain subsidies for the manufacturing of EVs and the place companies can supply battery supplies. Officers are anticipated to boost issues that the brand new legislation could violate commerce agreements, and South Korean automakers must regulate manufacturing plans to prioritize US vegetation and search new sources for minerals utilized in EV batteries. Learn Extra
Honda Motor Firm and South Korean battery maker LG Power Options plan to speculate $4.4 billion in a US battery plant to construct lithium-ion batteries for electrical autos. A location for the plant was not talked about within the assertion launched on Monday, however development is scheduled to start in early 2023, with mass manufacturing prepared to start by the tip of 2025. Honda plans to provide about 800,000 electrical autos in North America by 2030, underscoring the corporate’s want for a rise in battery provide. The US manufacturing facility can even make Honda’s EVs eligible for the tax credit score underneath the Inflation Discount Act. Learn Extra
Factories in North America ordered a document variety of robots within the first half of the 12 months, in line with the A3 Affiliation for Advancing Automation. Firms ordered a document 12,305 robotic machines within the second quarter, valued at $585 million. That’s 25% extra items than throughout the identical interval a 12 months in the past. When added to the figures from the primary quarter, it quantities to the most effective first half ever for robotics know-how. A decent labor market and rising compensation prices are driving factories to show towards automation as a method to push merchandise. A3 discovered almost 60% of the robots ordered within the second quarter went to automotive corporations. Learn Extra
Information & Opinion
OTT audio promoting for automobile sellers: Is it actually price it?
When it comes time to overview your dealership’s advertising spend, you at all times face the identical issue: is it price investing in a brand new type of promoting or sticking with what’s snug and acquainted? It’s a tough query that should be answered earlier than making any choices. At this time, we’re taking a look at streaming audio promoting and whether or not auto sellers ought to think about using this technique as a part of their advertising combine. We’ll discover the advantages and drawbacks of audio adverts to be able to make an knowledgeable resolution about whether or not they’re appropriate to your dealership. Learn Extra
4 methods automobile sellers can win in opposition to aftermarket service suppliers
In accordance with the J.D. Energy 2022 U.S. Aftermarket Service Index Research, prospects more and more want aftermarket service suppliers to new-vehicle sellers. J.D. Energy surveyed virtually 10,000 car homeowners who owned their automobiles between 4 and ten years. The info confirmed that aftermarket service suppliers seize 70% of the service market, whereas franchised sellers solely acquired 30%. Whereas it looks like car homeowners want to take their service must unbiased servicers; happily, franchised sellers can do some issues to shut that hole — notably in providing comfort. Learn Extra
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