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Scout is VW’s new rugged electrical truck corporate, and it has a brand new CEO

The electrical rebirth of Scout, the vintage off-road SUV logo, is getting actual this week as Volkswagen names Scott Keogh as CEO of its new by-product corporate. The previous head of VW Workforce The usa, as to start with reported through Axios, driven for VW to start out a brand new electrical truck line after seeing a completely restored antique Scout: “the rights to the logo have been simply sitting there,” Keogh mentioned.

VW received the Scout logo via a 2020 merger of its business trucking corporate Traton with Navistar, which the German automaker to start with purchased a part of in 2016. In Might, it used to be reported that VW Workforce is keen to pump $1 billion into the brand new Scout logo and set objectives to promote 1 / 4 million electrical off-roaders underneath the title yearly beginning in 2026.

New Scout CEO and previous head of Volkswagen Workforce The usa, Scott Keogh, stands in entrance of a vintage World Harvester Scout car.
Symbol: Volkswagen by means of Axios

With Keogh now main Scout, Volkswagen’s control board in Chattanooga, Tennessee, positioned all VW North American obligations on present South American VW head Pablo Di Si. “It’s time now to pay attention extra on the United States marketplace and the United States buyer, and one piece of the puzzle, evidently, is Scout,” Volkswagen Workforce CEO Herbert Diess tells Axios in an interview. The corporate mentioned it’ll expand “True American” electrical SUVs and pickup vans, consistent with the document, because it makes an attempt to revive a name that took successful from the “Dieselgate” emissions scandal.

VW hopes that Scout would be the resolution to double its 5 % US marketplace proportion of electrical cars; the automaker hit a roadblock this 12 months after promoting out of all its EV choices — ID.4 and Audi E-trons integrated — for 2022. In its earlier existence, Scout constructed an off-road SUV to compete with Jeep within the Sixties and is now reborn as an organization that may flourish one at a time from VW (and possibly pass public itself) so it may try to pass face to face with electrical SUVs and vans that stay a well-liked class in the United States.

It is still noticed if Scout will design boxy retro-looking SUVs just like the indefinitely not on time Bollinger B1 / B2 and Hummer EV or if it’ll practice the traits of different midsize and compact SUVs with well-worn nameplates just like the Ford Mustang Mach-E and the brand new Chevy Blazer. Something is evidently: the corporate is alleged to be operating on cars which are excellent for tenting, off-roading, or used for paintings — a transparent indication that Ford’s F-150 Lightning and the Rivian R1T electrical pickups are best objectives.

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