There is somehow a shortage in the number of construction workers. The construction industry badly needs millions of new hires for the coming years. The goal here is to meet the demands of companies and businesses. That’s when your construction company has to compete for the best possible construction hires.
The next step would be to enhance the construction recruitment strategies. This is now or never that you need to leverage the recruitment strategies to find the talents needed.
Think About Your Brand
If your construction company has the demand to fill positions, it’s when you would think about where to find the potential hires. Take a closer look at your brand and see the impression you are giving to most potential employees. As they take a close look at the job posted and they look up your company, what do they see? Do they see a company as outdated looking the same as other companies that got their attention? Or, could they be seeing a progressive and modern company caring about the community and the employees?
You must think about your priorities as a company. Are the production and profit put above all else? Or, maybe your focus is much more on quality work, worker safety, and employee retention.
For instance, what you want is to make the safety of workers a much better priority. Other than the implementation of safety measures in a job site, does the showcase of them on your website much more observed? The same is true with the recruitment materials and the way you have a focus on safety, thus, prioritizing care for employees.
Establish a Sense of Priorities
Know your company’s priorities like are the production and profit put above anything else? This will include the satisfaction and safety of employees. Maybe, you are focusing more on quality work, worker safety, and employee retention.
Maybe, you want to make worker safety a much better priority. Other than implementing the safety measures on a job site, you need to show on your website the recruitment materials that focus on safety. This will give a better impression to employees.
Adopt a Mindset of Putting Workers First
The construction jobs are somehow difficult. You will get the manual labor done in just rough conditions. That is also the same with the bad weather. With a limit on the jobs available, construction workers need to accept the rough conditions of just having a job.
With the present job market, indeed the tables have finally turned. Employers must strongly focus on the mental health of workers attracting and retaining employees.
Create a more flexible work program and provide differences in shift schedules plus part-time choices. Moreover, encourage a sharing in the employees’ shifting. Consider as well the implementation of a 4-working days in a week. Also, provide more suitable positions with the chances of working in a remote location.
Keep in mind that the company is just as good as the employees. You better adopt a mindset of putting workers first. It’s going to be easier recruiting new hires.
Make Use of Technology in Reaching a Bigger Audience
Never depend much on newspaper classifieds or even what a website would tell you. Show to the world that your brand has finally moved into the century that leverages technologies such as online content and social media, thus, reaching younger construction workers.Search for ways to use modern technologies on projects such as drones. These will include 3D renderings and design, plus the most updated software solutions.
Keep in mind that most of your new hires are millennials. They will never be intimidated by the computers. If they take notice of your company being updated with the latest technologies, they’ll be much interested in working with you.
Establish Career Paths
The top talents in construction recruitment are usually ambitious. They are searching for a career and not only a job. But then in the past, construction was often viewed as a job to work until you have found something that is better.
The thing is that it shouldn’t be that way. You must prove to these talented hires that if they are working with you, they will establish a much better career and not only a job. So, you better outline their career path. Showcase the goals wherein a new hire will work, achieving whatever it is in your company.
Show the potential hires how a company will help in reaching goals with a better and clearer growth path, education and training, tuition reimbursement, and mentoring opportunities.
Avoid the Loss of Current Workforce
You will save much hassle as you do not lose the workers that you have. If you are not keeping your present employees, you are losing money and time. Try to look for new ones and train newer employees. Deal as well with delayed projects. Focus on the retention rate of your current employees and see if there’s still room for improvement.
Implement the best construction recruitment strategies but take to consider not losing employees, too. It is just like you’re filling a leaking bucket without fixing the leak.
Now, how will you be searching for the leak? How will you figure out the reasons for employees’ leaving? Ask your employees and the things they liked about their present job. Seek the reasons why they will consider switching to another company. Think about the suggestions they have in making their present job even more enjoyable.
If you have improved employees’ retention rate, highlight it more as part of the recruiting materials. With a good retention rate, it’s only showing the company you built is a better place to work.
Expand your Benefits Packages
Benefits will always be significant to employees. These are needed to bring much job satisfaction. Even if you have no budget offering better salaries or huge signing bonuses, search for ways to expand benefit offerings. Improve the benefits like the amount of paid time off, child care, wellness programs, 401K or even more similar plans, health benefits, scholarships, and more.
So, follow these topmost strategies when considering construction recruitment!
